Bruce is President of The Senex Group, an integrated financial services firm headquartered in Woodland Hills, California. Bruce along with his two partners, Alex Knezevich and Wayne Scott, started The Senex Group in 1992. The firm specializes in the design, implementation and administration of qualified retirement plans for clients nationwide.

For over 30 years Bruce has served clients as an advisor dealing with financial and pension matters. He is a nationwide speaker on Defined Benefit Plans.

Bruce is an active member of the business community. He is on the Board and Former President of the San Fernando Valley Chapter of the Society of Financial Service Professionals. He is a life and qualifying member of the Million Dollar Round Table and an 18 time qualifier of the Top-of-the-Table. He is also on the Board of weSPARK, a non-profit organization that provides cancer support services at its Sherman Oaks and other Los Angeles area facilities. He is also an advisory director of an engineering firm and a marketing company.

Some of the Associates of the Senex Group are Registered Representatives of, and offer securities products and investment advisory services through, Royal Alliance Associates, Inc., Member FINRA and SPIC, and a Registered Investment Advisor. The Senex Group is not affilated with Royal Alliance Associates, Inc., or registered as a broker-dealer or investment advisor.